If you are looking for TYBFM Sem 6 Syllabus of Marketing of Financial Services, then your search ends here as we present the main units, chapters and topics covered in each unit.
MARKETING OF FINANCIAL SERVICES
Unit – I : Introduction
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Financial Products in Services Spectrum
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Business Environment of Financial Services Sector
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Marketing Financial Products
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Transformation in Marketing Practices
Unit – II : Production Management and Customer Relationship Management
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Product concept and Product Management
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Importance of CRM in Marketing of Financial Services
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CRM and Relationship Marketing
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CRM Concept
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CRM implementation and Evaluation
Unit – III : Analysing Business Markets
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Organizational Buying Process and Participants
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Institutional and Government Markets
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Competitors : Identifying and Analysing
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Designing Competitive Strategies
Unit -IV : The Global Scenario
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Marketing Financial Product in US
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Marketing Financial Product in UK
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Marketing Financial Product in China
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