If you are looking for TYBFM Sem 6 Syllabus of Marketing of Financial Services, then your search ends here as we present the main units, chapters and topics covered in each unit.
MARKETING OF FINANCIAL SERVICES
Unit – I : Introduction
-
Financial Products in Services Spectrum
-
Business Environment of Financial Services Sector
-
Marketing Financial Products
-
Transformation in Marketing Practices
Unit – II : Production Management and Customer Relationship Management
-
Product concept and Product Management
-
Importance of CRM in Marketing of Financial Services
-
CRM and Relationship Marketing
-
CRM Concept
-
CRM implementation and Evaluation
Unit – III : Analysing Business Markets
-
Organizational Buying Process and Participants
-
Institutional and Government Markets
-
Competitors : Identifying and Analysing
-
Designing Competitive Strategies
Unit -IV : The Global Scenario
-
Marketing Financial Product in US
-
Marketing Financial Product in UK
-
Marketing Financial Product in China