Marketing in Financial Services Important Question Bank April 2015
- Explain the functions of marketing – 8 marks
- Distinguish between Marketing and Selling – 7 marks
- Discuss the importance of marketing to non-profit organization – 8 marks
- Explain the steps in organizational buying decision process – 7 marks
- Explain the product life cycle – 8 marks
- Explain the factors affecting the consumer buying behavior – 7 marks
- Explain the concept of CRM – 8 marks
- Write a note on Analysing Competitors – 7 marks
- Explain how insurance products are marketed in UK. – 8 marks
- Discuss the institutional and Government markets. – 7 marks
- Explain the characteristics of services – 8 marks
- Discuss the Porter’s 5 force analysis – 7 marks
- Write a short note on Buying roles. – 5 marks
- Write a short note on Marketing of Financial products in USA – 5 marks
- Write a short note on Micro environment – 5 marks
- Write a short note on Participants in Financial markets – 5 marks
- Write a short note on Marketing Mix – 4Ps – 5 marks
- Define Marketing. Explain the evolution of Marketing through various concepts.
- What are the basic characteristics of services in the financial spectrum.
- What are the various financial products available in the service sector ?
- Describe the 7 P’s of services Marketing Mix. lllustrate with examples.
- What are the various factors affecting consumer behaviour ?
- State and explain the different steps in the industrial buying decision-making
- Discuss the steps in New Product Development.
- Discuss the various stages in the Life Cycle of a Product.
- Discuss the Micro and Macro environmental factors affecting the marketer.
- Explain Porter’s five force strategy.
- “The objective of CRM is retention of customers”. Discuss.
- Write a short note on lnstitutional and Government Markets.
- Write a short note on Marketing of Financial Products in U. K.
- Write a short note on Levels of a Product.
- Write a short note on Transformation in Marketing Practices.
- Write a short note on Relationship Marketing.
- Explain the concepts of marketing in brief. – 8 marks
- Distinguish between Goods and Services. – 7 marks
- What are the internal environment factors that affects business ? – 8 marks
- State the importance of marketing to the service organisations. – 7 marks
- Explain the process of New Product Development. – 8 marks
- Describe the different levels of a product. – 7 marks
- ‘Customer retention is the need of the hour/. Do you believe in CFIM ? Give reasons.
- Write a note on buying roles. – 8 marks
- Enumerate the different stages in consumer buying decision process. -7 marks
- Describe how the financial products are marketed in China. – 8 marks
- Briefly explain marketing of Bank and lnsurance products in United States. – 7marks
- How the competitors are identified by the marketer ? Explain. – 8 marks
- Write a short note on lnstitutional Markets. -5 marks
- Write a short note on Product Life Cycle. – 5 marks
- Write a short note on Transformation in Marketing Practices. – 5 marks
- Write a short note on Characteristics of Services. – 5 marks
- Write a short note on Kinds of Financial Products (any five). – 5 marks