TYBFM Sem 6 Syllabus: Marketing of Financial Services

marketing of financial services

If you are looking for TYBFM Sem 6 Syllabus of Marketing of Financial Services, then your search ends here as we present the main units, chapters and topics covered in each unit.

MARKETING OF FINANCIAL SERVICES

Unit  – I : Introduction

  • Financial Products in Services Spectrum

  • Business Environment of Financial Services Sector

  • Marketing Financial Products

  • Transformation in Marketing Practices

Unit  – II : Production Management and Customer Relationship Management

  • Product concept and Product Management

  • Importance of CRM in Marketing of Financial Services

  • CRM and Relationship Marketing

  • CRM Concept

  • CRM implementation and Evaluation

Unit – III : Analysing Business Markets

  • Organizational Buying Process and Participants

  • Institutional and Government Markets

  • Competitors : Identifying and Analysing

  • Designing Competitive Strategies

Unit -IV : The Global Scenario

  • Marketing Financial Product in US

  • Marketing Financial Product in UK

  • Marketing Financial Product in China

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