TYBFM Sem 6 Syllabus: Customer Relationship Management in Financial Services

customer relationship

If you are looking for TYBFM Sem 6 Syllabus of Customer Relationship Management of Financial Services, then your search ends here as we present the main units, chapters and topics covered in each unit.

Customer Relationship Management in Financial Services

Unit – I : Introduction of Various Financial Services

  • Factoring

  • Forfeiting

  • Securitisation

  • Depositories

  • Registrars

  • DEMAT Services

  • Merchant Banking Corporate Advisory Services

  • Lease Financing

  • Any Other Services

Unit – II : Origin & Rationale of Customer Relationship Management (CRM)

  • Relationship Marketing Vs Transactional Marketing

  • Benefits of CRM

Unit – III : CRM – A Vehicle for Value Creation

  • Developing a Segmented Service Strategy

  • Implementation

Unit – IV  : Achieving Customer Satisfaction through Service Quality

  • Characteristics of financial services and difficulty in quality assurance.

  • Need for Constant Research for Improving Quality

  • Regular Customer Surveys

  • Transaction Analysis

  • E- Commerce & CRM

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