Marketing in Financial Services Important Question Bank April 2015

Marketing in Financial Services Important Question Bank April 2015

1. Explain the functions of marketing – 8 marks
2. Distinguish between Marketing and Selling – 7 marks
3. Discuss the importance of marketing to non-profit organization – 8 marks
4. Explain the steps in organizational buying decision process – 7 marks
5. Explain the product life cycle – 8 marks
6. Explain the factors affecting the consumer buying behavior – 7 marks
7. Explain the concept of CRM – 8 marks
8. Write a note on Analysing Competitors – 7 marks
9. Explain how insurance products are marketed in UK. – 8 marks
10. Discuss the institutional and Government markets. – 7 marks
11. Explain the characteristics of services – 8 marks
12. Discuss the Porter’s 5 force analysis – 7 marks
13. Write a short note on Buying roles. – 5 marks
14. Write a short note on Marketing of Financial products in USA – 5 marks
15. Write a short note on Micro environment – 5 marks
16. Write a short note on Participants in Financial markets – 5 marks
17. Write a short note on Marketing Mix – 4Ps – 5 marks
18. Define Marketing. Explain the evolution of Marketing through various concepts.
19. What are the basic characteristics of services in the financial spectrum.
20. What are the various financial products available in the service sector ?
21. Describe the 7 P’s of services Marketing Mix. lllustrate with examples.
22. What are the various factors affecting consumer behaviour ?
23. State and explain the different steps in the industrial buying decision-making
24. Discuss the steps in New Product Development.
25. Discuss the various stages in the Life Cycle of a Product.
26. Discuss the Micro and Macro environmental factors affecting the marketer.
27. Explain Porter’s five force strategy.
28. “The objective of CRM is retention of customers”. Discuss.
29. Write a short note on lnstitutional and Government Markets.
30. Write a short note on Marketing of Financial Products in U. K.
31. Write a short note on Levels of a Product.
32. Write a short note on Transformation in Marketing Practices.
33. Write a short note on Relationship Marketing.
34. Explain the concepts of marketing in brief. – 8 marks
35. Distinguish between Goods and Services. – 7 marks
36. What are the internal environment factors that affects business ? – 8 marks
37. State the importance of marketing to the service organisations. – 7 marks
38. Explain the process of New Product Development. – 8 marks
39. Describe the different levels of a product. – 7 marks
40. ‘Customer retention is the need of the hour/. Do you believe in CFIM ? Give reasons.
41. Write a note on buying roles. – 8 marks
42. Enumerate the different stages in consumer buying decision process. -7 marks
43. Describe how the financial products are marketed in China. – 8 marks
44. Briefly explain marketing of Bank and lnsurance products in United States. – 7marks
45. How the competitors are identified by the marketer ? Explain. – 8 marks
46. Write a short note on lnstitutional Markets. -5 marks
47. Write a short note on Product Life Cycle. – 5 marks
48. Write a short note on Transformation in Marketing Practices. – 5 marks
49. Write a short note on Characteristics of Services. – 5 marks
50. Write a short note on Kinds of Financial Products (any five). – 5 marks